最近全面復甦的 adidas ,真的有這麼多的寶藏鞋款!
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是 KIKS 的一檔鞋類推薦欄目,每期將根據不同的季節和流行趨勢來爲大家精選各類鞋款,爲大家在入手前提供參考。
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adidas 從去年開始的強勢復甦,相信大家都有目共睹。落實到產品層面,很多人會把 adidas 的“回暖”簡單歸功於以 Samba 爲首的「T頭鞋」風潮影響。誠然,Samba 確實是如今 adidas 最爲現象級的爆款單品,但 Samba 在去年的一夜爆紅,其實很大程度上是受到了潮流趨勢的帶動,此外也有着一定的意外成分,你很難去拆解和定論它的爆紅緣由。
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但是拋開 Samba 不談,adidas 從去年開始在「設計力」上的提升,確實也是肉眼可見的。這種「設計力」不僅僅體現在專業設計層面,更多的是設計團隊如今似乎和年輕消費者達到了一種 “潮流共頻”,清楚和了解時下的年輕消費者喜歡什麼、想要什麼、期待什麼。因此本期 KIKS 的《WHAT TO BUY NOW》欄目,我們就針對廣大“我永迪”粉絲,嚴選推薦多款 adidas 近期已經或即將上市的寶藏鞋款。
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在致敬過往和傳承創新之間早已摸索出自己的一套方法的 adidas ,今年推出了這款以經典籃球鞋 Crazy 1 爲原型,結合 adiFOM 材質加以 “老鞋新做” 手法煥新演繹的 adidas adiFOM IIInfinity Slides 涼拖,在年初曝光之時便引發了極大的關注度。繼此前未來感極強的銀色版本之後,adidas 也將在近期正式發售這款「Core Black」配色。外觀上延續了 Crazy 1 的復古未來精髓,並注入更多夏日清涼搭配的需求考量,雖然類似的一體發泡成型的涼拖熱潮早已褪去,但是這款 adidas adiFOM IIInfinity Slides 的出現,還是令人感到眼前一亮,在一衆一體成型涼拖 “紅海” 裏,憑藉自己的「差異化」外觀讓人產生極大的購買慾。
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年初驚豔亮相 Namesake 秀場的 adidas Sportswear Wonder Runner 在本季繼續推陳出新。這款被官方又名爲「輕機甲鞋」的 “秀場同款” 就如同它的名字一般,宛如一架來自未來的 “機能裝甲”。值得一提的是,整體的設計很難不讓人聯想到曾經巔峯時期的 Raf Simons x adidas 合作系列,也算是一種“另類致敬”了吧。骨骼感一般的鞋身線條,搭配誇張的球形可視化外露後跟,宛如 “外星蟲洞” 一般的獨特後跟處理,讓人過目不忘。但作爲一雙定位於跑步的運動鞋,這款 adidas Sportswear Wonder Runner 又不是徒有其表,adiPRENE+ 搭配 Lightstrike 泡棉的科技堆疊,保證輕量軟彈的腳感。此番推出的未來銀&復古綠的配色,也相當契合時下的配色審美流行,也十分適合夏季的搭配着用。
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奧運會臨近,adidas 自然也不會錯過這一運動盛世。在滑板運動方面也造詣頗深的 adidas ,本季帶來了這款全新的 adidas Tyshawn II ,鞋款的設計靈感源自職業滑板運動員 Tyshawn Jones 最喜愛的 adidas 經典鞋款,從零開始設計,一切初於 Tyshawn Jones 本人對於功能性的要求以及個人所鍾情的復古美學,因此整款鞋既符合現代滑板運動所需要的功能性,又兼具 adidas 一以貫之的街頭原創基因,側邊三條紋以及Tyshawn的簽名細節則讓鞋款更具標誌性。對於喜歡滑板文化的朋友而言,這款 “最帥滑板鞋”,無疑是今夏出街以及板上的首選。
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此前就大爆的 adidas Originals Shadowturf SFTM 本季再度迴歸,除了重新發售大熱的首發配色之外,還以這款「Triple Black」配色的全新黑魂外衣重新示人。但有別於首發版本,此次重新推出的全黑配色在鞋款細節上也做出了新增與調整。整個鞋面增加了更多的 “破壞” 效果,磨損質感的鞋面將面料的美感體現的淋漓盡致,再結合標誌性的鋸齒形縫線以及手寫 Logo 字體,整雙鞋更顯藝術氣息。對於喜歡素色搭配以及本身就是 “黑色控” 的朋友來說,這雙 “暗黑破壞” 對於他們來說簡直是狂喜。
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最後,還是不能免俗的爲大家帶來一款人氣 Samba 的推薦。作爲如今女生羣體最愛的薄底鞋款式,此番 adidas Originals 也精準拿捏住了女生們的配色喜好,推出了這款「金屬紫」配色的 Samba OG 。金屬質感的鞋面爲原本復古的 Samba 注入了一絲 Y2K 氣息,獨特的金屬紫又避免了普通 OG 配色太過於容易撞鞋的缺點,特殊的質感散發屬於女生的柔美復古氣息。如若還想入手 Samba 的女生朋友,這款 adidas Originals Samba OG「金屬紫」不妨在今夏考慮一下。
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有別於前幾年更加註重明星和營銷的打法,如今的 adidas 在產品層面的發力和進步,確實成爲了品牌重新收穫年輕消費者注意和喜歡的最大誘因,而這些源自品牌旗下不同系列或品類的優質產品,也構建出了一道屬於 adidas 品牌力的「護城河」,從產品出發,才能使得品牌走的更久、走的更遠。我們也愈發期待在即將步入下半年之際,adidas 能夠在今年爲我們帶來更多驚豔的新產品吧 ……
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